Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google to increase organic (non-paid) traffic. It involves optimizing website content, structure, and authority so that search engines can better understand and rank pages.

SEO is a core part of digital marketing and focuses on delivering relevant, high-quality content to users while following search engine guidelines. Effective SEO improves website ranking, user experience, and long-term traffic growth.

Key topics you will learn in this course:

1. Introduction to SEO

2: Keyword Research

3: On-Page SEO

4: Technical SEO

5: Off-Page SEO

6: Content SEO

7: Local SEO

8: SEO Tools

9: SEO Analytics & Reporting

10: E-commerce SEO

11: Advanced SEO Techniques

12: SEO Strategy & Planning

13: SEO for Different Platforms

14: SEO Best Practices & Updates

15: Real-World Projects